Latest Blog Post
Leveraging Print Marketing in your Digital Strategy
by John MacKenzie
To paraphrase the great Cyndi Lauper: social media did not kill the print marketing star — they merely teamed up to take the marketing world by storm. Over the last few years, the user-friendly nature and high-tech appeal of social media advertising has become the standard fare for brands looking to promote themselves. But there’s […]
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The Return of Old Fashioned Promotional Marketing
by John MacKenzie
Are you over age 25 and still on Facebook? If so, I have some bad news that you may want to sit down for: by Generation Z’s standards, you are officially “old and uncool.” Generational shifts poised to change marketing practices Tough as I know that must have been to absorb, the fact is that […]
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Drive Student Involvement with Promotional Items
by John MacKenzie
With each new fall semester, colleges and universities have a new opportunity to promote student involvement in campus-based clubs and other student activities. Whether it’s advertising an upcoming production by the theater club or encouraging residents to take a bigger interest in student government, promotional items like shirts, water bottles, or sunglasses can serve as […]
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Popular Promotional Products for Displaying Your Logo
by John MacKenzie
Promotional products say a lot about your business. They can be functional, unique, entertaining, or many other characteristics. A well thought-out product will encourage a positive brand image for your business. One of the most important functions of promotional items is that they enhance your brand’s visibility. A good promotional product will see prolonged use […]
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Latest Blog Post
Increase Brand Loyalty through Custom T-shirts and Personalized Apparel
by John MacKenzie
There are many advantages to providing consumers with custom T-shirts and other branded clothing at tradeshows, free giveaways, and other promotional events. These advantages include: Cost Effectiveness Custom branded clothing has a lower cost of production when compared to other forms of advertising like TV and radio. By investing in custom clothing, you are creating […]
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Latest Blog Post
Why Investing in Promotional Products Can Grow Your Brand
by John MacKenzie
Marketing your brand requires a consistent effort. With so many ways to increase brand awareness, we want to share one of the best ways to leave a positive impression with your target audience. Promotional products are an excellent way to market your business. Consumers who receive promotional products from you are more likely to remember […]
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Latest Blog Post
How Short Digital Print Runs Can Help Achieve Your Marketing Goals
by John MacKenzie
Having a strong brand presence is crucial to the success of any business. Promoting your business through business cards, brochures, flyers, newsletters, signs, calendars, notepads, and other collateral materials creates familiarity with your brand and your target audience. The question here is: how do you produce a small order of printed materials on a budget […]
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